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A guide to adding video to a Joomla templates content via module or articleLast Updated:Category:Basic Tutorials I know that we all love movies, whether on your home system or on websites. Online videos in particular have an additional use, not only to entertain, but also to fulfill marketing functions informing your customers about your product or service.
Apple customers place a high value on products that are simple, refined, innovative, and easy to use, and that’s what we want to see on the App Store. Coming up with a great design is up to you, but the following are minimum standards for approval to the App Store. And remember that even after your app has been approved, you should update your app to ensure it remains functional and engaging to new and existing customers.
[Originally published 4th quarter in arcCA , preFABiana.] Ron Herron/Archigram Exhibition Poster, Institute for Architecture and Urban Studies, , courtesy of Tim Culvahouse.Author Steven I. Doctors is principal of The CM+ Group, LLC, a project management and consulting practice serving the San Francisco Bay Area. he is an adjunct professor in the Architecture and Community Design program at the University of San Francisco and a Ph.D.
Grant Advice I am a biological anthropologist by training and yet many of the questions on which I work can easily be approached from the perspective of social anthropology. Indeed, most anthropological demographers and anthropologists working on questions of infectious disease are social or cultural anthropologists.
Now that we understand what our target audiences expectations are, we can look at our sponsors objectives.Sponsor ObjectivesAs part of their marketing goals your sponsor will have a number of objectives.Typically, these may include:Increase brand loyaltyCreate awareness of the brandDrive retail trafficHighlight community responsibilityCapture sales leadsIncrease salesShowcase products and servicesIn this example, lets say were approaching a digital camera company to sponsor our cycling tour and their main sponsorship objectives are to:Increase brand loyaltyDrive retail traffic and;Showcase a range of new productsOur goal is to therefore connect the target audiences expectations (community, gratification, improvement) with the sponsors objectives listed above.And this is where you need to put your thinking caps on and come up with a number of unique marketing initiatives that bring together the target audience and sponsor in a meaningful and positive way.Unique Marketing InitiativesWere going to examine your unique marketing initiatives in the next section.Right now however Id like you to take this time and do a stock-take of your sponsorship program elements using the 4 categories below:Activities – what activities make up your sponsorship opportunity?Locations – in what locations do you operate?People Power – who are the members of your team?Physical Assets – what physical assets do you have at your disposal?Using our cycling tour as an example heres what Ive come up with:ActivitiesLocationsPeople PowerPhysical AssetsPre-tour communicationsStarting lineEvent heroSupport vehiclesDaily briefingFinish lineEvent ambassadorsCamp equipmentOn the roadPoints of interestCyclistsCourse equipmentMeal breaksCamp sitesSports photographerEvening rest stopsSupport staffPost tour celebrationsMedical staffPost tour communicationsAdmin staffWith our stock-take completed, target audience expectations and sponsor objectives defined its now time to develop our unique marketing initiatives.Note that Im not including assets like your website or social media accounts. The assumption is that you will use these where appropriate for promotional purposes.2 Developing unique marketing initiatives for your sponsorYour unique marketing initiatives dont include logos on vehicles, venue signage or any of the standard promotional tactics.While they should be included in your sponsorship proposal as a matter of course, theres nothing unique here so we wont be discussing them.We want to focus on those elements of your sponsorship program that cant be replicated by traditional marketing activities like signage, media advertising and mail outs etc.Were interested in the essence of your sponsorship opportunity that engages with your audience through meaningful and positive experiences; activities that your sponsor can leverage to really connect with your audience.This sounds tricky, but if youve been applying the principals outlined above youre already halfway there:Weve defined our audience expectations: community, gratification and improvementWeve determined what our sponsors objectives are: increase brand loyalty, drive retail traffic and showcase a range of new productsAnd weve conducted a stock-take of the sponsorship program elements available to usThe job now is to combine these elements together to create our unique marketing initiatives and develop ROI for our sponsor.Using our cycling tour as an example once again, Im going to come up with 5 unique marketing initiatives.The process involves:Selecting an audience expectation(s)Combine these with the sponsors objectives and;Associate them with a number of sponsorship elements to;Develop a unique marketing initiative.
We Understand How Challenging Law Assignment Writing UK IsLaw is not an easy discipline to study. To a novice, it may appear as a foreign language. It requires a lot of analysing and information-gathering on the student’s part.
In an age of lofty job-seeker expectations and fierce competition for skilled workers, delivering a coordinated, connected, and positive experience for candidates and employees has taken on new importance. It is no secret that engaged employees are more productive, less likely to leave, and more driven to contribute to a company’s goals. Conversely, an inability to attract and retain top talent can hamper an organization’s growth, hurt profitability, and create a negative brand experience in the marketplace. According to Deloitte’s Global Human Capital Trends report, 92 percent of participants saw a need to redesign their organization to improve employee engagement and retention and build a meaningful culture.
Taking the leap into business ownership leads you through the gamut of emotions, from exciting to terrifying, all at once. Before finalizing your decision to opening your own business, take the time to review the consumer need for your product or services, as well as your ability to fulfill that need. At the same time, consider the advantages as well as the disadvantages of owning your own company.Advantages of Business OwnershipFinancial Rewards: One big enticement for business ownership is reaping the bigger financial rewards.
An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.Mr Duncombe says when recruiting staff he has been "shocked at the poor quality of written English".Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility, he says.The concerns were echoed by the Confederation of British Industry (CBI), whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff.Written wordMr Duncombe, who runs travel, mobile phones and clothing websites, says that poor spelling is a serious problem for the online economy."Often these cutting-edge companies depend upon old-fashioned skills," says Mr Duncombe.And he says that the struggle to recruit enough staff who can spell means that this sector of the economy is not as efficient as it might be.Figures from the Office for National Statistics published last month showed internet sales in the UK running at £m per week."I know that industry bemoaning the education system is nothing new but it is becoming more and more of a problem with more companies going online. "This is because when you sell or communicate on the internet, 99% of the time it is done by the written word."Mr Duncombe says that it is possible to identify the specific impact of a spelling mistake on sales.He says he measured the revenue per visitor to the website and found that the revenue was twice as high after an error was corrected."If you project this across the whole of internet retail, then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes," says Mr Duncombe, director of the Just Say Please group.Spelling is important to the credibility of a website, he says.
Above: Indian Motorcycle has been acquired by Polaris Industry. See below for full story.April Classic bike news£2 million netted by Bonhams at the Stafford ShowJudges throw out No To Bike Parking Tax caseDymag relaunchedTory MP moots dangerous and recklesscycling lawHailwood's TT Cromwell to be auctionedHobgoblin Enfield Bullet winnerNew ethanol warningT, T & T clutch cush drive "rubbers" from Tony HaywardMAG gets a gripHarley-Davidson SuperLow Sportstergets a Watsonian chairTwo Norton racers added toBonhams' Quail Lodge auctionMarch Classic bike newsKawasaki W suspension modsSpring Veterama Cylinder Head Shop ties up with BLREngineering and G&S ValvesFrancis-Barnett: The Complete StoryBike death on Mike Hailwood memorial runBSA A7, A10 & Ariel Huntmaster dynamo belt drive kitCaptain America's chopper on the blockUK Government switches drink driveemphasis to drugsShadows' bassist Jet Harris diesMoto Guzzi celebrates 90th birthdayPre Motocross Club extra eventElectric bikes debut at the Red Marley Hill ClimbNew rocker book from Mick DuckworthWelcome to The Manor CafeBristol cars go in administrationBattistinis Retro RevivalSteve McQueen bounds back on the big screen cc Excelsior Manxmansells for £26, February Classic bike newsDave Degens at South of England Ardingly Classic Bike ShowVinnielonglegs under the hammer50 years of the Welsh Dragon RallyCharge warning light driverRound Kurland Latvian RallyMike Hailwood Memorial RunTriumph Tiger 90 registerCrash Card launched at the Ace CafeVMCC raffles a T Triumph Trident for Harley-Davidson Sportster CustomKLN , where are you?Douglas: Light aero engines from Kingswoodto CathcartBonhams' Paris Grand PalaisAuction draws near£ Lucas ammeter on eBay.